Prepress

myPhotopipe.com Unveils New Customer Education Program

Wednesday 07. May 2008 - 2008 customer growth rate, new product introductions highest in Company history

myPhotopipe.com, Inc. (Pink Sheets: MPPC), a web-based online provider of digital photo processing and related services, today announced the unveiling of a series of customer education products themed “A Beautiful Photograph is Just the Beginning.”

The new initiative follows a period of rapid growth in the Company’s new customers and first-time purchasers, and a period of extensive new product development. “We needed to connect the dots,” stated Pete Casabonne, President of myPhotopipe.com, Inc. “We’ve been in a fairly intense period of new product introductions and new customer growth, which means we need to make sure the breadth of our products is known to our customers, and that our customers are knowledgeable about our products. With the Internet and new digital tools, this is not your grandmother’s 4X6 print anymore.”

Since January 8, 2008, first-time customers and new customer registrations have increased from 17,480 to 19,645, for a net gain of 2,165, or an average of 18.5 first-time users a day. This represents the highest growth rate in the Company’s history. At the same time the Company has increased the number of SKUs across almost every product line, introduced a new line of mounted products, introduced two new collections in its greeting card line, and updated the look of its exclusive multi-photo print templates.

“We service photographers across the nation, so we get to see what’s happening, and when we see the smallest spike behind a style or a print size, we try to quickly translate that into a form that all of our photographers can access,” continued Casabonne. “Today’s photographers are demanding more from their online photo processors. They want ways to add drama to an image or turn a print into a work of wall art, but they don’t want to wrestle with an alligator to make that happen. ‘A Beautiful Photograph is Just the Beginning’ tells our customers that there are many things they can do with that photograph beyond the ordinary 4X6 and 8X10.”

The new initiative consists of a series of scheduled package inserts and forced updates to users of the Company’s Remote Order Entry System software.