Packaging
How to use the power of packaging
Monday 05. May 2008 - At this years Interpack, A&R Carton, one of the leading European carton packaging companies, wants to set focus on how to maximise the business value of packaging. They will be found in the Innovationparc packaging (IPP) section, at the Centre of Competence for Consumer Insights ? where the topic is creative packaging solutions for fast moving consumer goods.
We want to spotlight the importance of carton packaging not only for function, but also for emotion and communication. A lot of business value can be explored this way. It is a matter of looking at the package as an important part of our customers product, and the packagings contribution to the whole value chain, says Lars Åberg, marketing and development director at A&R Carton.
At Interpack, A&R Carton will present business cases to show what kind of added value they can bring into a project, and the great business results that were achieved by the customers of A&R Carton.
? The conclusion is with no doubt that good packaging is not really a cost, but an investment that opens the door for brand building and improved margins, says Lars Åberg.
The key to these great results is a unique working method developed by A&R Carton, based on market analysis, business strategy, packaging competence and on-spot testing, in a close cooperation between all people involved in the project.
? We are looking at all the objectives a good package has to meet. It is not only to preserve and protect, but also to seduce and attract on the shelf, and to serve and please when the consumer is using it. By bringing all those aspects together from the beginning, in a group where all competences are represented, we allow all the energy to work towards the right goals. Our experience shows that this is the superior way to develop a solution that maximise the business value of packaging, says Lars Åberg.