Packaging
Style And Convenience On The Move
Friday 02. May 2008 - Paris-based Urban Foods has brought convenience and style to its new Greenshoot fresh soup range by selecting the innovative pack format for ambient soups launched by RPC Bebo Nederland and RPC Containers Halstead.
According to Urban Foods, Greenshoot Soups is the first really convenient individual fresh soup range to be launched for the French market, and the company wanted the packaging to combine practicality and ease of use for consumers with a stylish new look to create maximum shelf impact.
Designed to meet the demands of busy lifestyles, the new pack from RPC offers optimum consumer convenience, being lightweight, easy to open and microwaveable.
The container is co-extruded and thermoformed in PP/EVOH/PP by RPC Bebo Nederland. The multi-layer construction offers significant barrier protection to ensure, in combination with processing, that the soup has a shelf life comparable to traditional packs. The cup`s rounded design delivers sufficient durability to withstand high filling temperatures and is compatible with standard in-car cup holders so that soups can be enjoyed safely and conveniently on the move.
Injection moulded in PP by RPC Halstead, the recloseable and stylish lid features a convenient drinking spout, a sip hole cover, and a complimentary design with the cup to enable easy stacking.
The cup design has a large sleeving area and attractive shape for on-shelf appeal and both cup and lid are available in a wide range of colour and decoration options to create further branding opportunities.
The new Greenshoot Soups range is available in five flavours: carrot and coriander, peas and bacon, pumpkin, lentil and cumin and tomato and basil and is being launched in France and Belgium in an 89mm cup and lid. The cups are sleeved before being hot filled.
The new pack features a bold design with a black cup and lid and striking graphics in bright colours illustrating each product`s ingredients.
Julien Ponceblanc of Urban Foods says, “Fresh takeaway soups are a relatively new concept in France so we wanted this new product launch to reflect this innovation with stylish, convenient and high quality packaging which attracted attention.
“We also wanted consumers to be able to enjoy the Greenshoot range wherever they are – at work, travelling or in their leisure time.
“The new RPC pack has a very appealing shape and it looks great as well as being very user friendly. It can also be carried comfortably when the contents are hot – perfect for the takeaway market.
“The large sleeving area has also enabled us to produce a striking label design which has created a strong brand identity for the new range and made a significant contribution to its successful launch.”