Packaging
Alupaks aluminium tea capsules: Shake, open, pour
Thursday 01. May 2008 - Out go the tea bags - in comes VERITY! - An innovative new tea concept developed by TEEWERK Easytea International Ltd. in collaboration with the Swiss-German specialist packaging manufacturer Alupak.
Verity – an innovative new type of tea product marketed under the slogan “Tomorrows Tea Today” by the Lürschau-based company Teewerk International Ltd – comes in three different flavours: Finest Ceylon, Fruity Rose Hip and Pure Rooibos. Verity is a ready-made, high-quality, liquid tea concentrate. “Our Verity product range only contains premium-quality teas and water.” Explained Verity Product Manager Torsten Sukrow, highlighting the simplicity and yet high quality of their product concept.
The development of this clever product was significantly aided by the use of Alupaks deep-drawn aluminium capsules. Being sold in individual Capsules, VERITY has been ideally portioned to make tea drinking a new experience and was designed with special attention to ease of use: Simply shake, open, pour and enjoy.
The clever vacuum packaging efficiently protects VERITY from light and air, thus guaranteeing that both its flavour and high quality are preserved for a period of at least one year. This high-quality and safe packaging also means that VERITY can be easily transported – making it an ideal travel companion no matter where you go – and offering VERITY-lovers the freedom of enjoying their favourite drink even while on the go. “The sophisticated and cool look of these aluminium capsules efficiently communicates that VERITY is a high quality product.” elaborated Torsten Sukrow.
Thanks to its production of the capsules for the well-known Nespresso systems, Alupak has already accumulated a wealth of experience with the hot beverage industry. However, one of VERITYs distinguishing features is that it can also be consumed as a cold drink. “One of VERITYs innovative characteristics is that it can also be consumed cold, i.e. as a premium quality iced tea, as well as making a highly original ingredient for novel cocktails.” so Alupaks Head of Sales for Germany & Austria, Richard Berres, on the tea concentrates many innovative advantages.
The VERITY capsules material composition and design was largely determined by Teewerk Easytea International Ltds image of “crispiness and cleanness”, but also strongly featured considerations of ease of handling and use. This has resulted in the development of capsule with a lid that is extremely easy to remove and is guaranteed to prevent spilling!
Its Teatime!
VERITY makes a premium tea drink that tastes just as if brewed from loose leafs. This is because VERITY is 100 percent natural, only contains pure water and high-quality tea, is totally free from additives, and is prepared gently and with the utmost care.