Prepress

New Technology Disrupts the Advertising Market

Wednesday 16. April 2008 - Proprietary Software Launches at ad:tech San Francisco, 1:1 Consumer Relationship Delivers Record Returns for Advertisers

ADRevolution (ADR) announced the launch of the Consumer Choice Tool (CCT), a proprietary software solution that for the first time allows consumers full control over the advertisements they receive. The CCT solution will be unveiled today at ad:tech San Francisco.

CCT dynamically targets individuals with customized marketing messages, allowing people to select which ads they prefer and to reject the ones they don’t enjoy.

When launched in beta, implementation of the CCT solution led to an immediate 40% increase in traffic available in ADR’s Advertising Marketplace and a 4x increase in effective CPMs for clients. CCT is an outgrowth of the company’s original proprietary software, Natural Intelligence Marketing Engine (NIME) which optimizes monetization of internet advertising.

“We’re essentially a disruptive technology that is completely changing the way the advertising business model works,” said Andrew Westmoreland, NIME’s 24-year-old inventor and the Founder/CEO of ADR. “We’re all about transparency at each stage of the advertising process so that consumers are happy and publishers and advertisers make more money.”

The formula appears to be winning a strong base across the industry. Since the beginning of 2008, ADR has added eight new clients, including two large publicly traded companies in the lead generation space. Adding to this success, ADR just signed a major e-commerce outlet.

As integrated devices become ubiquitous — led by the iPhone and the emergence of true synchronicity between television and the computer — personalization of ad delivery will be the key to the future of successful revenue generation. ADR is the first company to deliver a truly precise software solution that creates the reality of “one-to-one advertising.”

“Everyone is trying to find new ways of getting a higher return in this tight economy and we have the right answer,” said Westmoreland. “Our challenge is scaling fast enough to meet demand.”