Business News
Hapa Appoints New Marketing Director
Tuesday 08. April 2008 - Hapa AG, world leader in Late Stage Customisation and On Demand printing technologies for the pharmaceutical and cosmetics sectors, has appointed Patrick Schmid as Marketing Director, with a brief to further develop the companys global marketing communications programme to support the companys strategic objectives.
Based at the companys headquarters in Volketswil, near Zurich, Switzerland, Patrick will be leading the marketing team in various strategic and promotional activities, including the development of the companys communication channels for Hapas portfolio of innovative, state-of-the-art technologies for the pharmaceutical, cosmetics and healthcare industries.
Patrick, who speaks four languages, reports to Christoph Staub, Hapas Commercial Director, who says, “We are delighted to welcome Patrick to the team, especially this year during which we are celebrating our 75th anniversary. Its an exciting and dynamic time in our industry and Patricks expertise will help ensure that the market truly appreciates the qualities of Hapas leading edge solutions.”
With a diploma in engineering and an executive MBA, Patrick joins Hapa from the High Voltage Division of ABB Switzerland AG, a global leader in power and automation technologies for utilities and industry, where he worked for eleven years in various roles, most recently as Head of Marketing. During this time Patrick gained a wealth of experience in marketing and project management.
On joining Hapa Patrick says, “I am excited by the opportunities afforded by Hapa to work as part of a highly-skilled team with a clear strategic direction and a strong customer focus. Hapas proposition for the pharmaceutical industry is unique – no other supplier offers such a diverse choice of pack printing technologies or such extensive experience and I relish the opportunity to reinforce this message through all available channels.”