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Olfaprint, Sensory Marketing New Ally!

Friday 28. March 2008 - Cascades Fine Papers Group, in association with VEX Emotions and Ultra Ink, is proud to announce the launch of Olfaprint fragrance paper. A new patented technology allows scent to be integrated to paper. This state-of-the-art technology does not require any effort from the user, no need to scratch, to rub or to peel. The fragrance is directly released from the sheet.

There is an increasing tendency in marketing to add fragrance to the consumer experience. Companies like Nike, Coca-Cola, Caterpillar, Disney, Omni Hotels and many others are using scent to increase consumers’ sensitivity and retention. Fragrance helps increasing brand recognition for their products.

Olfaprint is adding a third dimension to paper and to the print communication industry. Yvan Girardin, CEO of VEX stated: “Traditionally, paper was limited to only two dimensions, visual and tactile. This new and innovative technology delivers an effortless olfaction experience for consumers”.

Fragrances of earth, bubble gum, suntan lotion and apple pie all awaken different emotions. That is why Olfaprint paper enables creativity to reach uncharted dimensions for printed communications. “The possibilities are endless. Each industry has a multitude of scents that can awaken their consumers’ attention. Designers that have seen and experienced the paper are impressed by the authenticity of the fragrances that they were presented” said Robert Boivin, Marketing Director, Olfaprint for Cascades Fine Papers Group.

Printers are already embracing this technology as it represents no change to existing production patterns. The product is easy to use and performance is similar to regular paper.