Workflow
PRINTABLE TECHNOLOGIES TO UNVEIL TWO NEW PRODUCT RELEASES AT ON DEMAND EXPO 2008, IN BOSTON, MA
Monday 03. March 2008 - FusionPro Links Version 2.5 and Intelligent Forms Add Powerful New Functionality to FusionPro Family
Printable Technologies, Inc., a leading provider of integrated marketing, web to print and personalized direct marketing solutions, today announced that it will introduce two new major enhancements regarding their FusionPro Links and FusionPro Web products at the On Demand Expo in Boston, MA, March 4 – 6, 2008.
FusionPro Links version 2.5 boasts a new campaign-centric workflow that helps marketers better reach their customers with individualized communications, while gathering enhanced response data to more easily understand and respond to their customers needs. FusionPro Links creates a customized online response experience using personalized URLs and microsites for variable data publishing (VDP) marketing campaigns.
The new Intelligent Forms feature in FusionPro Web allows users to further customize the types of data entry forms they create for web-based ordering of simple to complex collateral, as well as versioned and variable data. Key features include the ability to create matrices of dynamic data to pre-fill forms in areas such as pricing, customized choice lists and altered data entry based on the particular person logged in.
“Printable Technologies is eager to share these new technologies for intelligent marketing with the attendees at this years On Demand Expo,” said Coleman Kane, President and CEO, Printable Technologies. “By offering feature-rich personalized marketing technologies and intelligent collateral management systems, we are giving print service providers a wider range of offerings to support their business objectives.”