Inkjet & Digital Printing
HP Indigo Technology Helps Resource Print Solutions Attract New Customers
Friday 29. February 2008 - HP today announced that Resource Print Solutions (RPS), has installed an HP Indigo press 5000, to capitalise on opportunities offered by variable data printing (VDP).
The company has been a HP customer since 2002 and specialises in producing a range of collateral including personalised brochures, leaflets, newsletters, reports, marketing collateral and stationery for its customers. RPS re-invested in a seven-colour HP Indigo press 5000 to complement the quality of its lithographically produced work and to encourage its customers to utilise its digital printing service.
“Our new press does a lot more than print. It allows us to produce value added collateral that can make a real difference to our customers businesses,” said Asif Choudry, sales and marketing director, Resource Print Solutions.
“We work a lot with marketing teams and advise them on appropriate print production methods, paper stocks, finishing and distribution processes. We will use our new press to help our clients make best use of their customer data. By using variable data technology to create targeted and relevant marketing collateral that can help drive their business by generating an increased response rate to their promotions and campaigns.”
RPS is expanding further into the variable data market using the new press to create personalised marketing collateral. The company recently produced 1000 personalised mailers for a well-known travel company using HP Indigo Yours Truly Designer and its HP Indigo press 5000. Each mailer contained personalised images and text customised to suit the recipients interests. The campaign generated a 16 percent response rate.
“Many of our customers are used to lithographic print, so we needed a press that was versatile, reliable and that could produce high-quality digital applications. Our customers have been very happy with the results and cannot tell the difference between our digital work and applications produced lithographically. Since installing the press we have experienced increased customer loyalty and have attracted new customers,” said Choudry.