Business News
Kornit Digital Appoints New Distributors in North and Central America
Wednesday 20. February 2008 - Kornit Digital Today Announced the Appointment of Hirsch International and Nazdar SourceOne as Their New Distributor Partners in North and Central America
Kornit Digital, a leading-edge company that develops, manufactures and markets state of the art solutions for the garment and apparel printing industry, featuring industrial digital inkjet printers and unique chemistry solutions, today announces the appointment of two new distributors as part of Kornit’s 2008 strategic plan to expand on existing opportunities and develop into new market sectors. The additional distributors effective immediately are Hirsch International, and Nazdar SourceOne, both key players with extensive distribution force in the US DTG market.
At the end of last year, with the opening of its North America office, Kornit Digital announced its aggressive business growth objectives – to be the leading brand in the market place – which resulted in an audit of its distribution strategy. This review highlighted a number of new distributor and channel criteria that were required in order to successfully achieve its aggressive targets by 2009/10. This new partnership between Kornit Digital and its new US distributors was one outcome of this review.
“In the coming year Kornit’s focus will be to optimize our current success by strengthening our distribution network and while continuing to support our existing distributors in the US” says Sarel Ashkenazi, VP Marketing and Business Development at Kornit Digital. “It is extremely important for Kornit Digital to identify partners that share the same goals as Kornit and have the ability to provide our customers with a first class service, support and distribution network as we have so far. Both Hirsch International and Nazdar SourceOne clearly fit the stringent criteria we identified to allow Kornit to move the business forward and make the most of its matchless potential.”
Hirsch International and Nazdar SourceOne operate a wide distribution channel in North and Central America. With this new partnership, these strategic partners will distribute Kornit equipment in the Midwest and Western states in the US, and in most of Central America states.