Business News

Scrapbook Company Goes Green to Save Memories and Trees

Friday 01. February 2008 - Piggy Tales' entire collection now made entirely of recycled paper

With the ‘green’ initiative stronger than ever, people are doing what they can to preserve the environment. Now, one scrapbooking company is bringing ‘green’ to a new level in an industry known for its dependence on paper production.

Piggy Tales, a family-owned and operated international scrapbooking company, is the first major scrapbooking manufacturer to print its entire collection on certified recycled paper.

“For an industry that is made up of more than 70 percent paper products, going ‘green’ with our paper seemed like a logical and responsible step,” said Debbie Juden, CEO of Piggy Tales. “Scrapbookers are naturally passionate about saving memories; now we are giving them the chance to save the environment as well. It’s just one more reason to feel good about scrapbooking.”

Ryann Juden, Vice President of Piggy Tales, agrees that now is the perfect time for a scrapbooking company to ‘go green.’

“We are already known for our innovative products after only two years in the scrapbooking industry, and we are excited to lead the more than $2.6 billion a year industry into an era of environmental awareness,” he said. “Using recycled materials in a hobby that is inherently reliant on the paper industry makes great sense for scrapbookers.”

Many paper companies shy away from recycled paper because it can be difficult to maintain the vibrant colors and creative designs that are trademarks of popular scrapbook paper collections, but owners of Piggy Tales say it’s worth the challenge.

“We estimate that converting our entire paper supply to recycled paper will save more than 100 trees in a year,” said Debbie Juden. “There are more than 25 million people in the United States alone that call themselves scrapbookers; if we can encourage even a fraction of them to use recycled products, we can all make a huge impact on the total number of trees used in paper production.”