Prepress
Printroom Accelerates Photo Sales for Pro Photographers With New Apple Plug-ins and Photo Management Software
Wednesday 16. January 2008 - New Plug-ins for Apple Aperture and iPhoto and More Powerful Photo Management Software Lets Pros Start Selling Online the Moment a Shoot Ends
Printroom, a leading provider of websites, online storefronts, printing and fulfillment services to professional photographers, is introducing new photo management software solutions at Macworld Conference & Expo(R) in San Francisco. Giveaways and valuable show specials at Booth S-2545 and free three-month trials of Printroom Pro memberships through the Printroom website are accompanying the debut of Printroom’s new software tools. Purpose-built for Apple Mac platforms, the new tools dramatically reduce the time and effort required to make photos available online for clients to order photo prints and photo gift products. The new software offerings are:
— Plug-ins for both Apple Aperture and Apple iPhoto that enable
photographers to easily upload images into their new and existing
Printroom online storefronts directly from within their preferred Apple
photo management application.
— Printroom Studio Manager (PSM) for Mac version 3.1 is the next
generation of Printroom’s own complete photo management application.
PSM makes it easy for photographers to organize images, prepare photos
for online publishing and specify top quality print and photo gift
products to offer clients. PSM 3.1 puts powerful new configuration and
order management tools at the photographers’ fingertips, making it
simpler than ever for photography pros to customize their Printroom
storefront to meet their business requirements.
“Capturing top-quality shots is only the start of the sale for pro photographers,” said Printroom vice president of marketing Andrew Baum. “Now Mac users can choose the studio workflow that best fits their needs, whether it is with Aperture, iPhoto or PSM, and quickly publish online galleries that meet the expectations of the most demanding clientele. As soon as the shoot is over, no matter where they are, the pro can quickly update their dynamic Flash home page and post galleries. With Printroom, the opportunity for clients to make purchases is immediate, while the excitement of the shoot and event is still fresh in their minds.”
A Complete Photo Business Solution
Printroom’s new software tools, in conjunction with Printroom’s Flash website builder, provide pro photographers with an easy-to-use, complete online photography business solution. Photographers have their website with integrated storefront online in just minutes. Using Printroom’s sophisticated Flash wizard, they build custom, multi-page websites that rival website development that typically costs thousands of dollars. A demo version of Printroom’s Flash wizard can be found at http://www.printroom.com/webwizard.
Printroom Plug-Ins
The new plug-ins for Aperture and iPhoto are accessible directly within each application’s menus. After selecting photos to upload, the Printroom plug-in automatically creates and populates a formatted online gallery at the photographer’s Printroom storefront. The Web storefront can always be customized by the photographer to suit a target market with features including password protection, tailored lists of photo product choices for purchase and custom pricing.
Printroom Pro Studio Manager
Printroom PSM helps photographers manage every aspect of orders including pricing, order approval, image correction, order tracking and direct lab order options. An advanced synchronization capability speeds uploads by more than 20 times. Mac PSM 3.1 introduces new capabilities such as providing clients with the ability to select different professional grade papers and color effects on a per order basis. It also adds direct lab ordering capabilities, enhanced shipping and billing management, plus greater flexibility for managing galleries from either a local hard drive or online through the Printroom website. For additional details and other new features, visit http://www.printroom.com/.
Requirements, Availability and Pricing
Both Printroom plug-ins work with Mac OS X 10.4 or higher. The Aperture plug-in requires Aperture 1.5 (or higher). The iPhoto plug-in requires iPhoto ’08.
Pro Studio Manager for Mac version 3.1 requires Mac OS X version 10.5 or higher running on a Macintosh with a Power PC G4, G5 or Intel Core processor and at least 512 MB of RAM.