Business News
Kodak Names Kevin Joyce Chief Marketing Officer of Graphic Communications Group
Monday 07. January 2008 - Joyce has nearly two decades of marketing, sales, operations and executive leadership experience in graphic communications
Kodak named Kevin M. Joyce Chief Marketing Officer of the companys growing Graphic Communications Group (GCG). Formerly Managing Director, United States and Canada Region (US&C), GCG, Joyce will report to Andrew Copley, Chief Operating Officer, GCG, and Vice President, Kodak. Joyce was also recently named an Eastman Kodak Company Vice President.
With more than 18 years experience in executive sales, marketing and operations leadership, Joyce joined the GCG in 2005 following Kodaks acquisition of Kodak Polychrome Graphics, where he was Vice President of Sales, US&C. Joyce also spent eight years with Creo Products, where he held various senior management positions, including President of Creo Americas.
“Kevin brings an extraordinary combination of experience and an intimate understanding of the challenges and opportunities our customers face,” Copley said. “His knowledge of all aspects of the GCG, including the critical role our marketing organization plays in driving revenue and growth, will be an asset to our business all around the world.”
“Ive spent my career in graphic communications working directly with our customers and leading teams right at the convergence of marketing, sales and operations,” Joyce said. “I hope to use that experience to make the GCG even more responsive to what our customers need to make their businesses grow. The GCG has an exceptional marketing organization, and I am very proud to be joining the team.”
Joyce was named a member of NAPLs prestigious Walter E. Soderstrom Society and was appointed a member of the NAPL Board of Directors in 2007. Joyce also participates in industry organizations, such as Printing Industries of America and the Web Offset Advisory Committee, and is a member of the board of directors of the Graphic Users Association.
A graduate of St. Michaels College, Colchester, Vt., Joyce completed the Executive Development Program at the Harvard Graduate School of Business.
Joyce succeeds Jeff Hayzlett, who was named Chief Business Development Officer and Vice President, Eastman Kodak Company, in the fall of 2007. Dave Wigfield, who was the Managing Director of GCGs business in the U.K., succeeds Joyce as Managing Director, US&C.