Offset Printing

PRATI reveals the new company logo and a new website

Friday 31. July 2015 - • A new logo to keep pace with a fast-evolving market and the desire for innovation • PRATI will be publishing a new website later this month • Keeping things simple and transparent is the key to our success

Innovation is a vital part of business today and the strength of a leading brand lies in its ability to look at every aspect of business and innovate to drive the energy of the company and bring more solutions to market, faster. That’s why PRATI decided to completely renew its website this summer and introduce a redesigned logo.
A new logo
Innovation is fundamental, but what counts is the ability to transform innovation into real benefits for a customer. Large or small, each innovation must be clear and immediate. Our new logo interprets the need for clarity and transparency. It’s a name: PRATI; it identifies the sector we serve: THE FINISHING COMPANY; and there’s a symbol, a symbol of movement, perpetual movement in the form of a circle, an orbit which implements the colour of optimism, energy and vitality.
Sales & Marketing Manager Chiara Prati explains: “One of the most important qualities of a label is the clarity with which it informs you. We abide by this and have redesigned our logo to clearly convey this vision. We are PRATI, we build solutions for the label finishing sector and we are proud of the vitality there is in our company, working toward improving our business every day. We want our customers to feel that energy and be optimistic about their future, too. “
A clear message which underlines the company’s mission to drive innovation with an aim to providing cutting-edge solutions to each of its customers. “We listen to each of our customers and discuss how we improve their business, either through technology or service. A transparent dialogue is the best way to achieve results fast.” adds Chiara Prati.
A new website
Together with the restyling of the company logo, PRATI will launch its new website. Micaela Roncaglia, Communications Manager at PRATI, says: “As a global company we are constantly looking to communicate in the simplest way possible to a global audience. Clear information, easy navigation and few clicks are the best way to enable our stakeholders to quickly appreciate the benefits of working with PRATI.” Micaela also comments: “PRATI is a brand; it’s also a group of people working together with a clear objective. We wanted to share the human side of our company with our global audience, so one of the features which you will discover on our new website are the faces behind the facts, the team behind the technologies.”