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Direct Response Media Group and Valpak of Canada Form Partnership to Expand Reach Throughout Canada

Tuesday 17. February 2015 - Direct Response Media Group DRMG and Valpak of Canada announce that effective today the two companies will partner together to deliver more marketing power to Canada. The two companies are working together toward a cross-sell agreement that will allow small to medium-sized businesses to have a more impactful marketing presence throughout the country.

DRMG will now manage the Valpak sales operations for the Kitchener-Waterloo and Hamilton markets.
“DRMG has been helping Canadian businesses by supplying affordable, reliable marketing for more than 12 years,” said Jason Bradbury, president of DRMG. “The partnership with Valpak expands our reach and allows us to help more Canadian businesses gain more customers and increase sales.”
Beyond direct mail, both companies have vast expertise in digital marketing and plan to combine expertise through the DRMG Digital division and DRMG Surround. DRMG and Valpak will work together to deliver massive marketing value to businesses across Canada.
“With this new alliance, existing Valpak franchisees will have increased opportunities to cross-sell into all of the existing and future DRMG markets,” said Rick McElwain, senior vice president of franchise development at Valpak. “This is a tremendous opportunity for business owners to increase their return on investment on direct marketing by combining the forces and expertise from both companies,” said McElwain. “We are also eagerly exploring additional co-branding and other digital and print opportunities.”
Current clients of Valpak of Toronto will have the opportunity to convert their advertising into DRMG’s Money Saver Envelope. “We are excited to offer these new opportunities to Canadian businesses, now we can help them generate even more customers,” said Bradbury.