Inkjet & Digital Printing
Spanish Startup Romantics Uses HP Indigo Digital Printing Solutions to Drive Sales of Cold Pressed Juices
Friday 06. October 2017 - Romantics, a Spanish business that produces daily fresh cold pressed juices, uses HP Indigo Digital printing solutions to deliver customised labels for its juices and create brand engagement.
Founded ten years ago, Romantics, which pioneered the introduction of cold pressed juices in Spain, has always looked at creative solutions that help its juices stand out and sell quickly, given the short shelf life of the products.
With no marketing budget, Romantics’ founders have leaned on the product’s packaging to market itself by adding unique labels to the bottles, helping attract the customer’s attention and drive sales. Today, Romantics has more than 100 different label designs added to its products, and sells cold pressed juices in over 3,000 points of sales in Spain.
By using the HP Indigo WS6800, the Spanish business, which has created a family of over a hundred different labels, has been able to update its label designs every month. This strategy helps Romantics deliver a unique and personalized and diverse experience to the end-user.
“Innovation and differentiation are key factors to survive in this ever-growing sector, and we’ve always looked at new technologies – from the production of the juices to the packaging process – with the idea to deliver a unique experience to our customers,” said Marc Coll, founder and CEO of Romantics. “HP Indigo solutions help us deliver high-quality, creative and customised label for our juices. Once we discovered what was possible with HP Indigo, we didn’t see a reason to go any other route.”