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Digital Media Europe 2017: Premium ad market and new frontiers for content monetization take centre stage in Copenhagen
Tuesday 15. November 2016 - The leading digital revenue event for the European news industry, Digital Media Europe, will be held in Copenhagen from 24 to 26 April 2017. Digital decision-makers from across the continent, and the rest of the world will discuss why and how the new relationship economy is key to reload legacy media subscription models and retain reader loyalty. This year in Vienna, delegates explored how world-beaters stayed on top through constant re-invention. DME17 will show the way forward in reclaiming the premium ad market and developing new frontiers for digital revenues.
WAN-IFRAs Digital Media conferences have become a reference in the digital publishing industry. With more than 1,200 delegates from around the globe attending the Digital Media Europe (DME), Digital Media Asia (DMA), Digital Media India (DMI) and Digital Media Latinoamérica (DML) editions last year. WAN-IFRAs network of regional Digital Media conferences makes it one of the most vibrant international business platforms dedicated to the transformation of the news media industry.
WAN-IFRA is excited to announce that DME17 will be hosted by JP/Politikens Hus, and jointly organized with Danske Medier, the Danish Publisherss Association. DME17 will bring about 300 delegates from 30 countries in Copenhagen for a three-day deep dive on new membership models, premium ad markets in programmatic, and pioneering trading desk models for small business campaigns. Digital Europe Media Awards 2017 will be celebrated and presented during the event as well.
Subscription Reloaded
Readers are no longer readers, and nor are they simply consumers. In order to have the richest relationships for both sides the industry is moving towards a membership model that reinforces the brand, brings new revenue, and retains reader loyalty.
Reclaiming the Premium Ad Market
Programmatic buying may have been accused of a race to the bottom in terms of ad sales but it has also helped drive a move away from the purely data-driven to the bespoke and branded. Here is your chance to find out how, from the mouths of those who have succeeded in riding that wave.
Pioneers of the new Revenue Frontiers
Out there in the Wild West of new revenues, publishers are staking some unlikely claims in the quest for gold. Publishers as content producers for Snapchat? How about News providers setting up trading desks for small business campaigns? The pioneers give us a taste of what awaits.
These are just a few of the discussions that are taking place in Digital Media Europe 2017. Learn, have your say, get involved in the debate and join us at JP/Politikens Hus, from the 24th-26th April 2017 in the heart of wonderful Copenhagen, Denmark.