Newspaper & Mailroom
TheStreet and Journal Register Company Enter Strategic Content-Distribution Agreement
Tuesday 29. March 2011 - TheStreet to Supplement Journal Registers Properties with National Business, Personal Finance, and Financial Markets Coverage
TheStreet (Nasdaq: TST (TheStreet)), a leading digital financial media company, and the Journal Register Company, a leading local news and information company, today announced that they have entered into a strategic content-distribution agreement whereby the companies will integrate and cross-promote certain content and services. TheStreets national business, financial markets and personal finance editorial will power the coverage of these topics in the Journal Registers various print and online properties and TheStreet will integrate select Journal Register local business coverage into its network of sites. Terms of the agreement were not disclosed.
TheStreet CEO Daryl Otte said, “We are delighted to partner with the Journal Register in making TheStreets high-value content dedicated to national business, personal finance and financial markets coverage available across the Journal Registers numerous print and online properties. This is an exciting opportunity, consistent with a number of distribution arrangements we have made recently, which will introduce our brand of quality, independent and original financial journalism to an even broader audience. The Journal Register is an ideal partner – a forward-thinking, aggressive organization that values differentiated, professional and in-depth content. This partnership is further testament to the depth and breadth of coverage by our award-winning content teams and our roster of experts, all contributing to our network of sites each day. The Journal Registers localized business content stands for the same principles and the integration of their expert coverage of local matters, set in the context of broad financial market coverage, will be welcome added value for the users of our network.”
“The Journal Register is in the business of delivering the best product to our users, whether that comes in the form of editorial content curated in-house or, in this instance, a strategic partnership with TheStreet, a leader in the financial services vertical,” said John Paton, CEO of the Journal Register Company. “This deal greatly expands our companys overall offerings and, at the same time, enables each of our respective properties the ability to use their news teams more effectively with a particular focus on local news. We are extremely excited to be working with TheStreet in what promises to be a very well received, mutually beneficial venture.”